2021 Indonesian E-Commerce Consumer Behavior Report

    Indonesia is Southeast Asia's largest digital economy with e-commerce as its main driver. Using primary data with more than 10 million e-commerce transaction from a sample of nearly one million Kredivo users, this report summarizes the transaction preferences and behaviors of Indonesian e-commerce consumers across gender, age, income, region, and many other categories, including their payment preferences and paylater usage on e-commerce.


    The report is jointly published by Kredivo and Katadata.

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    Our Vision

    FinAccel is building the future of financial services: fast, cheap and widely accessible, wrapped up in a beautiful UX.

    Our Principles

    Convenience

    Convenience

    We obsess over simplicity and minimalism. We want to build products that are so easy to use that users love them.

    Transparency

    Transparency

    The financial industry thrives on hidden charges and complex fee structures. We’re here to change that through simple, transparent and honest pricing.

    Access

    Access

    Financial services should be available to all. We’re on a mission to build access to whoever has a mobile phone.

    Our Products

    • Kredivo

      Kredivo

      Kredivo

      Kredivo gives customers instant credit financing for ecommerce purchases and personal loans based on real-time decisioning. Buy now and pay later, or borrow with the lowest interest rate amongst all digital lenders in the country. For ecommerce merchants, Kredivo enables instant Point of Sale (PoS) financing with a unique and simple 2-click purchase option that makes buying a joy!

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    • KrediFazz

      KrediFazz

      KrediFazz

      With lower interest than other similar service providers, KrediFazz offers customers the benefit of instant cash loans in a fast and easy way.

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    • Halokas

      Halokas

      Halokas

      Halokas is a digital bookkeeping app that helps Indonesia’s small businesses to record & monitor their finances easily anywhere & anytime.

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    Our Investors

    Mirae Asset
    Naver
    Square Peg Capital
    Jungle Ventures
    Open Space Ventures
    MDI
    Cathay Innovation
    TMI
    Kejora Ventures
    Intervest
    GMO Venture Partners
    Alpha JWC Ventures
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